Bestow's leadership on what's going to be big in insurance in 2025
From AI to climate change, Bestow's leadership is predicting what's going to be big in insurance in 2025.
How AI may help human underwriters.
"The next year could see tremendous leaps in generative AI models for medical data, but what I'm also watching is how we can further leverage that same technology to elevate and streamline medical records review. In other words, how can we help human underwriters become even faster and more effective?"
Laura McKiernan Boylan - VP of Underwriting Solutions at Bestow
User-centered products will win.
"The last few years have seen a lot of investment in new technology and digital products, but something we've been laser focused on at Bestow is how customers and agents use and benefit from that new technology — because threading that needle is the real mark of sustainable change in the industry. I predict that the real winners in the life insurance technology race will be those that truly center benefits and usability for customers and agents."
David Malenoir-Evans - Chief Product Officer at Bestow
Keeping an eye on climate change.
"We've seen the effects of climate change in the P&C space, where tangible property like houses and cars are at greater risk due to more frequent severe weather events. What's also clear is that there isn't really any place (or any person) unaffected by that. What I'll be watching in 2025 is how these same concerns may start to creep over into the life insurance space."
Ben Sperry - Deputy Chief Compliance Officer at Bestow
How life can get easier for agents.
"I'm interested in how new advancements in automation and AI will help prime sales and distribution teams. Those selling Life Insurance and Annuities stand to make big gains in efficiency. By simplifying or automating "routine" activities, they'll get to really focus their time on parts of the sales process where they can add the most value."
Jeremy Bill - Chief Insurance Officer at Bestow
There’s no doubt that the year ahead will see an even faster acceleration of innovative technology, solutions, and ideas in the insurance space. As for us? We’ll be right there on the cutting edge.
Conclusion
Life insurance technology FAQs
How will AI impact life insurance underwriting in 2025?
In 2025, AI, especially generative AI models, is expected to significantly enhance life insurance underwriting by streamlining medical records review. This will allow human underwriters to work faster and make more informed decisions without sacrificing accuracy. Bestow predicts that combining AI efficiency with human expertise will be a key driver of competitive advantage in the insurance industry.
Why are user-centered life insurance products becoming more important?
Products that focus on the needs and usability for both customers and agents are predicted to dominate the industry in 2025. Simply investing in technology is not enough; the product must deliver clear benefits and a seamless experience for end users. Bestow emphasizes that life insurance platforms prioritizing user-centered design will achieve sustainable adoption and long-term market success.
How can life insurance technology improve agent efficiency?
Advances in automation and AI can reduce time spent on routine administrative tasks, allowing agents to focus on high-value sales activities. Streamlining workflows and simplifying processes makes it easier for agents to serve more clients effectively. Bestow predicts that leveraging these technologies will enhance agent productivity and improve overall sales performance.
Why is focusing on usability critical for digital life insurance platforms?
Even advanced technology will fail to deliver results if it is not intuitive or practical for users. Platforms that prioritize usability help agents work efficiently, improve customer satisfaction, and reduce errors or delays. Bestow predicts that life insurance solutions centered on user experience will define the market leaders in 2025.
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