What If Everyone Knew You Didn’t Have Life Insurance?

For our latest campaign, we wanted to give folks a friendly little nudge to apply for life insurance by asking, “What if everyone knew you didn’t have life insurance?” And we let the people who matter most to you make our point for us. The result is a humorous take on the guilt that comes with procrastination.

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Three commercials feature a one-upping brother, a disappointed teenager, and the moms at the playground without boundaries. Try not to relate too hard.

And because Bestow makes applying for life insurance so ridiculously easy, there’s no reason for parents, or anyone for that matter, to keep living with the guilt.

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In as little as 5 minutes, you can apply online, and if approved, shed your guilt, and get on with your life because you finally have life insurance. And because Bestow doesn’t require medical exams or doctor’s visits, you’re running out of excuses.

Will your friends and family ever really find out you don’t have life insurance? Apply today and hope you never have to find out.

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