Bestow's big year: a 2023 recap

Consulting firm McKinsey chatted with life insurance industry leaders ahead of 2023 to predict the year’s top trends. Their forecast reflected both the sentiment and intentions of those with decision making power. In our conversations with carriers throughout the year, we heard similar priorities.
- Prioritization of risk management in uncertain economic times
- Intense focus on streamlining agent and customer processes
- Investment in legacy system modernization and transition to the cloud
- More widespread adoption of data and analytics as tools
Echoing these priorities, the industry saw a big jump in tech investment. At Bestow, we’ve seen the appetite for our platform and even our data solutions products grow exponentially over the last 12 months.
Bestow’s big year
Bestow spent the year deep in tech development, working with carriers to address their biggest challenges by broadening our technology platform, products, and capabilities.
- We’ve expanded our product portfolio to include final expense and whole life capabilities.
- Our enhanced agent experience gives distributors more tools and better control.
- We launched innovative data and intelligence products, like our revolutionary Recommendation Engine — which carriers can stand up virtually overnight.
- Our latest underwriting toolkit features an enhanced rules engine, refer-to-underwriter capabilities and a streamlined workbench for post-issue audits.
What’s next?
The industry is clearly going to continue to seek the perfect balance of modernization, increased accessibility, and better risk management.
At Bestow, our roadmap includes forging new partnerships in the industry, further digitizing even more life products, and finding new and innovative ways to support business critical functions like agents and distributors. Here’s to the exciting year ahead.
Conclusion
FAQ
Consulting firm McKinsey and industry leaders highlighted four major trends for 2023: prioritization of risk management during economic uncertainty, streamlining processes for agents and customers, modernizing legacy systems with cloud adoption, and broader use of data and analytics. These trends reflect the priorities of decision-makers seeking efficiency and resilience. Carriers focused on technology investments to address these evolving needs.
Insurers are enhancing digital platforms to improve both agent and customer experiences. Streamlined workflows reduce manual tasks, speed up policy processing, and improve engagement. Bestow, for example, has continued to enhance its agent tools to give distributors even more control and efficiency in managing sales pipelines.
Data and analytics are becoming essential for informed decision-making across underwriting, pricing, distribution, and even marketing. Analytics tools can help predict customer behavior, optimize risk, and identify growth opportunities. Bestow’s Recommendation Engine is an example of a data-driven solution that can be implemented quickly to enhance business intelligence, product-customer fit, and customer lifetime value.
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