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Bestow’s agile platform helped increase close rate by 2x in 6 weeks.
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Bestow’s Path to Building the Unified Platform for the Life Insurance Industry
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Daring Greatly
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Meet the Insurtech: Bestow
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bestow logo darkbestow logo white
Products
Platform
New Business

Streamline your life & annuities origination business.

Administration

Optimize your post-issue servicing needs through tools and self-service portals.

Intelligence

Elevate your marketing and product decisions with superior data.

New Business
Application Suite

Digital journeys for customers and agents

Underwriting

Modern underwriting tech and workbench

Agent Portal

Powerful tools and sales management portal

Grow your audience and market share with a modern, digital new business pipeline.
Connect with us
Administration
Admin Portal

Feature-rich administrative dashboard

TPA Services

Trusted by top carriers to service customers

Customer Portal

User-friendly, white-labeled self-service portal

Reduce service burdens with powerful customer and admin tools, and TPA solutions.
Connect with us
Intelligence
Performance IQ

Vital insights for both ops teams and leaders

Data Optimization Suite

Data modeling, integrations and activation

Innovation Lab

Access to the latest innovations, like AI tooling

Make smarter decisions faster with the power of data-infused technology.
Connect with us
Solutions
Solutions
Customer success
Partnership approach
By Goal
Growth
Speed to market
Optimize costs
Latest case study
Bestow’s agile platform helped increase close rate by 2x in 6 weeks.
Read the article
Resources
Resources
FAQ
Integrations
Support
Featured article
Bestow’s Path to Building the Unified Platform for the Life Insurance Industry
Read the article
Company
Company
About
Newsroom
Careers
Latest from the Newsroom
Meet the Insurtech: Bestow
Read the article
Fintech Sudden Thaw: What A Cluster Of Rounds Tells Us About Q3 IPOs
Read the article
Life Insurance: Old Terms and Modern Moves
Read the article
Blog
Contact
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Resources
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Blog
Contact
Back
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Back
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Platform
Resources
Company
Solutions
New Business
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Agent Portal
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TPA Services
Customer Portal
Intelligence
Performance IQ
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Innovation Lab
Partnership approach
Customer success
By Goal
Growth
Speed to market
Optimize costs
Featured article
Featured article
Bestow’s agile platform helped increase close rate by 2x in 6 weeks.
Read the article
FAQ
Integrations
Support
Featured article
Featured article
Bestow’s Path to Building the Unified Platform for the Life Insurance Industry
Read the article
About
Newsroom
Careers
Latest from the Newsroom
Daring Greatly
Read the article
Meet the Insurtech: Bestow
Read the article
Fintech Sudden Thaw: What A Cluster Of Rounds Tells Us About Q3 IPOs
Read the article
Contact
Blog
Melbourne O’Banion

Melbourne O’Banion

CEO & Co-founder, Bestow

Melbourne O'Banion is the visionary CEO and Co-founder of Bestow, guiding the company's mission to modernize the life insurance industry.



A recognized leader in the entrepreneurial space, Melbourne, and his co-founder Jonathan Abelmann were finalists for EY's Entrepreneur Of The Year Award in 2021. His strategic leadership is also reflected in his service on the National Advisory Council for BYU's Marriott School of Management and as a board member for Southern Methodist University's Tate Lecture Series.



Melbourne earned a degree in Finance and Ancient Near Eastern Studies from BYU and resides in Dallas, Texas, with his family.

From the blog

Articles by Melbourne O’Banion

News & product launches

Bestow’s Path to Building the Unified Platform for the Life Insurance Industry

Bestow enables carriers to accelerate products and sales, enhance underwriting, eliminate data silos and replace traditional point solutions in service of customers and agents.
5
min read
–
September 30, 2025
Read the article
News & product launches

Bestow Raises $120MM to Accelerate Insurance Infrastructure Transformation

Bestow aims to become the category-leading platform for the life insurance industry, delivering transformative products across the value chain.
3
min read
–
May 13, 2025
Read the article

In the news

Podcast

The Future of Insurance - Melbourne O’Banion, Co-Founder & CEO, Bestow

March 18, 2025
Byline

Creating New Legacies in the Life Insurance Industry: 13 Predictions for 2023

March 7, 2023
Byline

How To Capture Younger, Modern Buyers?

January 31, 2023
Feature

Daring Greatly

December 11, 2019

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