Bestow’s flexible tech helps increase start-to-bind rate 67%.

The ask

After launching a new digital D2C product for a carrier partner, we began to collaborate on potential opportunities for product enhancements. Based on market feedback, our client assembled a wish list:

• Increase maximum term length.
• Increase maximum face amount.
• Make underwriting rule changes.

The solution

Traditionally, a carrier may only revisit product specs once a year or less. That’s partially due to the heavy lift and cross-functional coordination involved in making changes, from approvals and compliance to tinkering with legacy tech. Meanwhile, Bestow’s platform is end to end, and built on the latest cloud-native architecture. The TL;DR is that product changes with Bestow are a snap. A pricing adjustment or other simple update can be implemented in days or even hours. Our partner’s wishlist was more robust, and even still only took our team 6 weeks to build, test, and deliver. Subsequently, the changes garnered positive market feedback, netting a 67% increase in start-to-bind rate.