Bestow partners with Transamerica to enhance financial protection offerings
Transamerica and Bestow now offer customers an intuitive digital platform with enhanced self-service options for Transamerica’s life insurance products. Together, we have aligned behind the mission to empower people to create a better tomorrow through saving, investing, and protecting their loved ones.
The Bestow platform simplifies the insurance application process for customers and agents and, in most cases, speeds up the process from application to decision to less than ten minutes. The partnership will allow Transamerica to provide new products, including new final expense offerings, with enhanced customer experience while focusing on quality financial products that help bring people peace of mind.
“We are so excited that Bestow will be building out a platform putting Transamerica customers in the driver’s seat,” said Andrew DeMarco, Head of Life Solutions at Transamerica. “Powered by Bestow technology, Transamerica will be able to enhance not only the way we engage new customers – online and in minutes – but also how we provide service throughout the policy lifecycle.”
Transamerica’s partnership with Bestow will offer customers and insurance agents a streamlined application experience to reach underserved customers. The new customer digital footprint will also enhance Transamerica’s ability to support customers after they have purchased a policy.
The collaboration with Bestow is part of Transamerica’s strategy to accelerate growth and build America’s leading middle market life insurance and retirement company.
Conclusion
FAQ
Transamerica is working with Bestow to create an intuitive digital platform for Transamerica’s life insurance products. This collaboration is designed to simplify the application process, improve customer experience, and expand access to underserved markets. Together, they aim to empower customers to save, invest, and protect their loved ones more efficiently.
The Bestow platform streamlines the insurance application process for both customers and agents, reducing the time from application to decision to less than ten minutes in most cases. It provides an intuitive digital flow that guides users through each step quickly and easily. For the agent, attestations and other signature-required processes are also seamlessly built in. This speed and simplicity enhance customer satisfaction while maintaining quality and compliance.
While we can’t go into detail about future product offerings, what we can say is that the Bestow platform offers the technology infrastructure needed to build and launch compliant products extremely quickly. This creates the agility needed to quickly respond to evolving market forces.
By leveraging Bestow’s technology, Transamerica provides a faster, more seamless application process and self-service options. Customers can complete applications online in minutes and manage policies digitally throughout their lifecycle. This user-centric approach reduces friction, supports underserved markets, and creates a more engaging and convenient experience.
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